How to open Sri Sri Tattva franchise stores: Investments, requirements, application process

Art of Living Foundation's FMCG arm, Sri Sri Tattva (formerly known as Sri Sri Ayurveda) started in 2003 with health care supplements, health drinks and ayurvedic medicines have now expanded its portfolio to over 300 products across both Ayurveda and FMCG segments. The company aims to achieve a billion-dollar business in the next few years through its retail store's concept which is all set to roll out from January. To become a franchisee of Sri Sri Tattva stores, read on to know the required start-up cost, investments, and other details.

Is starting Sri Sri Tattva franchise is a good investment option?

With an increased awareness about the side effects of allopathic medicines, people are more inclined to use ayurvedic products on a daily routine. As a result, the demand for healthcare has been growing tremendously and it seems good to invest in healthcare franchise like Sri Sri Tattva.


Sri Sri Sri Tattva is ready to take on Baba Ramdev's Patanjali in the FMCG market. The founder and Spiritual Guru Sri Sri Ravi Shankar have planned to launch around 1,000 Sri Sri Tatva stores in the next two years, an exclusive franchise model which serves as one-stop shop for authentic, high-quality products in the personal care, food and home care range. The company is very keen to launch Sri Sri Tattva brand of products in 30 more countries in addition to the current 33. So we can say that Art of Living’s Sri Sri Tattva can be the next big player in the FMCG market and of course a profitable franchise opportunity in India.

Sri Sri Tattva products franchise investment cost, requirements

Sri Sri Tattva franchise offers three types of stores format Mart, Wellness and Home and Health. Sri Sri Tattva Mart will be a small outlet format which will have the entire FMCG products while Wellness store format consists of prescription medicines and OTC Ayurveda products. Sri Sri Tattva Home and Health store format will be a combination of all the above and also will have a doctor.

With regard to area requirement to open Sri Sri Tattva franchise, 300 sq ft to 400 sq ft for Mart format, the Wellness stores requires between 200 sq ft and 250 sq ft. For the large format Home and Health Store, it requires between 600 sq ft and 800 sq ft.


The investment required to open Sri Sri Tattva Mart and Wellness Store will be around Rs.10 lakhs while Home and Health format stores will require about Rs.20 lakh. The franchise fee costs about Rs.3 lakhs. The franchise term is for 5 years which is renewable. The expected ROI for Sri Sri Tattva franchise is 50% and the likely pay back period of capital is 2 years. The investments include the cost of infrastructure, opening stock and store set up.

How to apply for Sri Sri Tattva franchise?

To open Sri Sri Tattva franchise shop, visit the official website of Sri Sri Tattva. Vist Partner With Us link at the footer of the website where you will see a short form to be filled. Select 'Franchisee' in the first field. Fill up other details such as your name, contact details etc and submit. You will be contacted by the concerned person from the business development team who will guide you on further steps.

Sri Sri Tattva contact details, address, phone number

Sriveda Sattva Private Limited,
11th Main Road,
4th T Block, Jayanagar,
Bangalore - 560041
Toll-Free Number: 1800 3000 5556
Direct Number : +91 74065 74065
Direct Landline No: 080-26087701/02/03/04
Email: info[at]srisritattva[dot]com

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